$35,000 retirement watch for North Florida Fair manager prompts board resignations 

The non-profit North Florida Fair Association board has voted to spend roughly $25,000 on a luxury retirement watch for longtime fair manager Mark Harvey, based on public records obtained by Red Tape Florida.  

That number bears repeating: twenty-five thousand dollars. On a watch. For a man already paid over $174,000 a year in salary, bonus, and benefits from a nonprofit that exists only because of public trust and taxpayer-owned land. Combined with a $10,000 donation from a fair vendor, it adds up to a $35,000 retirement gift. 

The razor thin 5-4 vote led to multiple resignations from the board, including by its president and secretary. 

How We Got Here 

The idea began innocently enough. Some board members floated the notion of a nice retirement gift for Harvey, who, by all accounts, has had a long and successful run as the fair manager.  

But it quickly spiraled. Pressed by a board member to choose a gift, Harvey identified an Audemars Piguet Code 11.59, a high-end timepiece more likely seen on Wall Street than at a county fair. At one point, a $42,000 Rolex was even under discussion. 

To defray the cost, a vendor pledged $10,000. The rest — about $25,000 — will come directly from fair funds. 

The Dissenters 

Not everyone was willing to sign on. In his resignation letter immediately after the meeting, board secretary Steve Hurm cited Florida Statute 616.07(2), which makes clear that fair association property is public property to be held in trust for the “legitimate purpose of the association.” He argued that spending tens of thousands on a luxury watch flouted that responsibility. 

Board president Rachel Pienta echoed the concerns in her resignation email, warning she could not defend the board’s action. Their point was straightforward: nonprofits benefiting from public assets cannot treat themselves like private clubs or corporations. Also submitting resignations: board members Ashley Edwards and David Gardner. 

How the Vote Went Down 

If the substance was troubling, the process was worse. After a June meeting lost its quorum, the board initially conducted an email “survey” vote, even though one board member had warned that such votes are improper and have no standing under Robert’s Rules.  

That vote was deemed invalid and at the board’s specially called July 7 meeting, the $25,0000 expenditure was approved by a 5-4 vote. 

The Optics 

The fairgrounds sit in a neighborhood where the median household income is around $25,000 — less than the cost of this watch. The board’s decision effectively told those families: we think a departing executive’s wrist deserves more than what you live on for a year. 

This is, at best, colossally bad judgment.  

The new fair manager, Miranda Muir, denied a Red Tape Florida public records request stating that the association is “not subject to the State of Florida Sunshine Laws.” Hurm, an attorney, disagrees. He warned the board in a May 7 email that “this is not something we can discuss or vote on without violating the Sunshine law.” 

Red Tape Florida was able to obtain the documents despite Muir’s stonewalling. 

Why It Matters — and the RTF Connection 

The North Florida Fair Association is not a private outfit. It is a nonprofit that exists because of public trust, tax-exempt status, and free use of Leon County land, including taxpayer-funded improvements. To wit, it has recently been in the news because more than $30 million of taxpayer dollars have been allocated via Blueprint 2020 to improve the fairgrounds’ facilities. 

With these public dollars come an obligation to act as stewards, not spendthrifts. 

Instead, the board demonstrated the classic symptoms of bureaucracy-creep that Red Tape Florida was built to expose. Quasi-public bodies, cushioned by tax breaks and government assets, start operating as if the rules don’t apply to them. Transparency slips, accountability erodes, and insiders reward themselves at the public’s expense. 

The fair itself remains a cherished community institution. But its board just sent a message that stewardship takes a back seat to self-indulgence. We salute the board members who resigned in protest – this action was indefensible and wrong. 

A watch may tell time, but this one tells a deeper story — of poor judgment, of blurred lines between public and private, and of how easily trust can be squandered. Unless new board leadership steps in, the North Florida Fair Association may find that credibility, once lost, is far harder to buy back than any luxury timepiece. 


September 8, 2025
Red Tape Florida